MR Firms must offer Insights
Posted by Stanley on April 28, 2007
Clients want not just data but also consulting, modelling and prediction. This will take MR firms up the value chain, too.
An Article entitled “Market Research Firms must offer Insights too” from ‘The Hindu’ carries the above statement as a part of interview with Sunil Mirani, CEO, Ugam Solutions.
Melina said
very interesting. i’m adding in RSS Reader